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Top Inventions

by CW Staff on Jul 17, 2011

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ELETE WATER MIDDLE EAST
Hydration Solution for Workers

Every year the region’s construction industry has to grapple with the problem of soaring temperatures in summer.

While a midday work ban is enforced during the peak summer period, there is still a very real danger of workers suffering from heat stress.

One company that has met this challenge to health and safety is Elete Water Middle East, which has introduced a new electrolyte product sourced from the US, aimed at helping construction workers cope with potential dehydration due to the extreme summer heat.

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Known as Elete, this is an all-natural, liquid electrolyte concentrate comprising magnesium, potassium, sodium and chloride, plus 60 trace elements in an ionic form, to be added to any drink, and thereby instantly transforming it into an effective hydration solution for workers.

“With the harsh summer conditions and air-con, it is essential that drinking water is infused with the four essential electrolytes, particularly so in this region,” comments Elete Water Middle East director Stuart Walsh.

“Construction workers, sports enthusiasts, airline passengers and crew would all benefit from a high-quality electrolyte product.

“In fact, we recommend everyone should add Elete to their water to not only improve their hydration, but also their general well-being,” adds Walsh.

In addition to its hydration benefits, the product also supports fluid balance, muscle function, energy production, heat tolerance, nerve conduction and stamina, among other functions, thereby enhancing health and safety.

Major UAE contractors who to date have purchased Elete for their construction workers include Al Futtaim Carillion, Al Naboodah and AMBB. This indicates the seriousness in which the industry regards the issue, and its willingness to adopt the latest products and developments.




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