Jotun Paints and EGBC team up for paint conference

Bent Haflan, Jotun Paints.

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Jotun Paints and the Emirates Green Building Council is to jointly host a networking event on ‘Paints and Building Sustainability’ on Tuesday targeted at decvision makers across the construction market.

The paint company - one of the most prominent suppliers in the Gulf, based in Norway - is a member of the EGBC and is part of its promotion of ‘green’ building standards. The event, based in Dubai, will feature a panel discussion with resource speakers and senior officials from the Emirates GBC and Jotun including: Bent Haflan, group vice president for research and development - Decorative, Jotun A/S; Malek El Husseini, business development director, GE Healthcare; Tyrone Lawson, sustainability technical director, WSP Group and Samuel Keehn, environmental and sustainability manager, EMS.

Haflan will make a presentation on ‘Paints contribution to Sustainability’, and Jotun’s latest line of eco-friendly paints, ‘Jotashield Extreme’, which was launched in reaction to the growing demand for heat reflective and eco-friendly paints in the Middle East. The panel discussions will touch on key topics like ‘Is being Green a trend or a response to a true awakening in the Middle East,’ ‘Are the terms ‘Green Building’ and ‘Green Construction’ misused?’

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“Our co-operation with the Emirates GBC will allow us to further our commitment towards calling for the adoption of more ‘green’ building policies in the Middle East region, in general and the UAE in particular,” said Bent Haflan.

“In line with this, we are jointly organising the ‘Paints and Building Sustainability’ networking event to increase awareness on the significance of following green building policies for the major projects ongoing in the UAE.”

Emirates GBC is an organisation aimed at conserving the environment by strengthening and promoting green building practices in the UAE, and the equivalent of similar groups in Qatar and Saudi Arabia.

Adnan Sharafi, chairman, said: “The networking event on ‘Paints and Building Sustainability’ organised with Jotun Paints underlines our commitment to actively involve various stakeholders in the building supply chain and promote the importance of sustainable built environments.

"Every aspect of building development can be managed effectively to make it environmentally sustainable, and a concerted approach by all our partners will help us to achieve our vision of a greener city.”