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The first UAE demonstration of a Reverse Vending Machine (RVM) was carried out by Averda at Dubai Marina’s Address Hotel.
The RVM, whose technology was provided by Norwegian company TOMRA, allows customers to deposit their recyclable plastic bottles and aluminium cans and gain points in return which can be exchanged for gifts.
Malek Sukkar, CEO Averda, said: “this is a dream that has been in the making for a couple of years now.
“RVMs represent the newest technological recycling innovation to be added to our diverse, existing services, adding more value to the comprehensive innovative solutions that we are able to offer – such as our recently launched iaverda app.”
Habib Wehbe, CEO of HyperMedia, Averda’s regional and commercial advertising partner added: “we will ensure the RVM’s are located in high traffic areas such as shopping malls, schools, universities, sports venues, hypermarkets and private communities.”
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