Rise in social media prompts Earthcam's new launch

Control Centre 7 will allow snapshots of the project to be published on facebook. Photo: Shutterstock.

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Earthcam has launched a new version of its Control Centre 7 in response to the rise in use of social media.

The Control Centre 7 is a webcam software as a servce (SaaS) targeting applications in the construction industry.It allows users to contol their network cameras from any computer or network device. It has also been loaded with social media integration services. Clients can take an instant snapshot of their project progress or an important construction milestone and promote it to the public through Facebook and Twitter.

This, says Earthcam’s vice president of technology, Bill Sharp, will allow enhanced awareness of the project and will drive interest and traffic to the company website, as well as their social media pages.

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“With the addition of enhanced social media and public-facing promotional capabilities in the latest release of Control Center, EarthCam implemented a multitude of improvements in the behind the scenes technology to make sure customers will have what it takes to reach a broader audience, said Sharp.

“Significant increases in server performance, massive new image processing capabilities, super low-latency bandwidth and increased system redundancy are just a few of the changes you won’t readily see on the surface, but certainly will appreciate when you are promoting your project with rich content on any scale.”