Liebherr, a German construction equipment company, is investing in the Middle Eastern market. This week, the company exhibited its most popular and latest products at Big 5 PMV in an effort to boost regional business.
"The most popular products are the earth moving models; we have different divisions covering the entire range. On this stand, we have earthmoving equipment such as dozers and excavators as we are very strong in the mining business," said Markus Mogel, earthmoving and export sales, Liebherr.
"The 576 is our latest product, with a hydrostatic drive, and the L586 is the biggest of its kind; there is a huge market in the region for these machines. We also have the biggest hydrostatic bulldozer, the PR764. All our products are available in the region now but will be introduced properly in a short while. We are just starting to get serious about the Middle East market.
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