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Al Faris's lift successes in Saudi Arabiaby Stian Overdahl on Dec 23, 2012
Al Faris has made a strong start in Saudi Arabia’s Eastern Province, working on a number of major projects, and has set a target of further expansion in the Kingdom
Having opened its Jubail depot in early 2011, Saudi Al Faris For Industrial Services Est. has already cemented its position in the heavy lift market in Eastern Province, working on a number of key industrial and petrochemical projects.
Currently Al Faris has approximately 70 cranes operating in its fleet from its Jubail depot, as well as forklifts and heavy transportation equipment.
Well-known as a key crane rental company in the United Arab Emirates, gaining a foothold in Saudi Arabia has been relatively easy, said Kieve Pinto, Executive Director, Saudi Al Faris For Industrial Services Est, since they have previously worked with in the UAE with many of the large companies in Eastern Province, including the Korean industrial construction companies.
But it has also established connections with many large local companies in Saudi Arabia he says. “Many of these companies are very active, and are playing a key role in the market.”
Of the company's business in Eastern Province, projects include working with maintenance and shut down companies on plant shut downs and mechanical jobs in the oil and gas sector.
It has also busy on various industrial projects, including in Ras Al Khair at the Minerals City, working on projects that include the construction of the enormous Ma’aden aluminium smelter. When completed, it will be the largest in the world.
“We’re doing mobile cranes, crawler cranes, and heavy transportation,” said Pinto. “We work proportionately with industrial construction companies as well as industrial and maintenance and shut down jobs.”
Construction job for Al Faris tend to be industrial rather than civil, he explained.
Pinto says he does not expect the company will move immediately into work on downstream projects in a big way, due to the volume of the existing work they already have.
But Pinto says that they are “slowly creeping into the [downstream] market,” and expect to grow their presence there as they build their fleet of smaller cranes, namely rough terrain cranes and telescopic crawler cranes. They have already received pre-qualification from Saudi Aramco.
“[Currently] we are focused more on the heavier equipment, but we are planning on bringing in a lot of smaller equipment as well.”
At the moment its fleet is predominantly mobile All Terrain Cranes, mostly Liebherr. They also have a lot of telescopic crawler cranes in Saudi Arabia, and are building that fleet due to customer demand.
“We have found telescopic crawlers to be successful in various projects, and some clients like to work with telescopic crawler cranes once they see the benefits.”
Pinto says the firm has been able to bring their extensive experience to the market in the Kingdom.
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