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Sustainable workplace important part of CSR

by CW Staff on Jan 16, 2013

A positive work environment will result in a productive workforce.
A positive work environment will result in a productive workforce.

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According to results of a CoreNet Global industry leaders opinion poll, 93% of senior-level CRE executives rate the quality of work environments and work experiences as the most important issue facing their companies.

Companies should consider adopting 21st-century workplace practices and policies that meet the needs of both employers and employees, according to a new corporate real estate (CRE) industry advocacy statement released by CoreNet Global, whose members directly influence the design and operation of corporate workplaces worldwide.

"Today, we regard the quality of work environments and work experiences as important forms of corporate social responsibility (CSR), benefiting employers and employees alike," outlined the advocacy statement, which includes input from more than 7,500 CoreNet members globally.

It continued to state that the nature of work is "changing dramatically, transcending the traditional definitions of productivity to include the concepts of enabling work, employee engagement, employee satisfaction and employee wellness framed around an emerging ‘work-life support’ business model."

"Corporate real estate and workplaces are no longer just about managing bricks and mortar," a related finding from CoreNet Global’s Corporate Real Estate 2020 research initiative said. "Work is now viewed as a social experience."

CoreNet Global chairman Jim Scannell, senior VP administrative services at The Travelers Companies, Inc, said that the new job of corporate real estate executives is enabling work and creating the conditions for employees to engage more fully with their co-workers and their companies’ strategic plan or direction. He added that effective work practices is now a lifestyle-management question.

In addition to technology, economic conditions and demographics are factors that allow firms to look at working environments and work experiences differently. Moving forward, these factors will determine a corporation’s competitive advantage and are already impacting the success of many enterprises, the statement adds.

It added: "Companies, regardless of size or industry, risk losing competitive advantage by not addressing the new cultural, social and behavioral drivers that determine success in today’s and tomorrow’s business world. In this important sense, addressing the quality of work environments and work experiences is becoming a form of risk management against a reputation-driven landscape."