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Bee'ah to launch new bulk waste disposal service

by Aby Thomas on Jun 2, 2014

Bee'ah has a new line of waste trucks for its
Bee'ah has a new line of waste trucks for its "You Call, We Haul" initiative.

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Bee’ah will be launching a new service called “You Call, We Haul” later this month that will help residents of Sharjah dispose of their bulky waste in a safe, responsible and environmentally-sound way.

Sharjah residents will be able to avail of this service by calling Bee’ah customer service department and providing them with the requisite details about the items to be disposed of. Bee’ah will then send its brand new fleet of trucks specialized in handling large-scale waste to collect the same.

“This cutting-edge waste collection initiative is perfectly in line with our mission to deliver innovative, practical and sustainable solutions to future energy challenges here in Sharjah,” said Khaled Al Huraimel, Group CEO, Bee’ah.

“Our long-term goal is – and always has been – to empower community members with eco-knowledge, promote positive environmental responsibility and create the next-generation of waste management advocates,” Al Huraimel explained. “We want to offer the right tools needed to spearhead environmental change in Sharjah.”

According to Bee’ah, the new service will prevent the congestion of garbage bins and improve the overall efficiency of Sharjah’s waste management system. It will also diminish the hazardous effects of bulky waste on both human health and the environment.

Bee’ah’s extensive portfolio of services also includes collecting materials such as plastic, aluminum and tires, which are then treated to be reused for plastic products, fibers, car parts, metal cans and furniture.

In the past five years, the company has focused heavily on resource recovery – a critical move that has allowed it to achieve a remarkably high landfill diversion rate. Bee’ah is now focusing its efforts on treating waste and converting it into useful material, a strategy that further cements its commitment to achieving zero waste to landfill by 2015.

This objective, established in accordance with the vision of H.H. Sheikh Dr. Sultan Bin Mohammed Al Qassimi, Member of the Supreme Council of the UAE and Ruler of Sharjah, will make Sharjah the first Arab city ever to divert 100% of its waste from landfill.