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Site visit: Damac Towers by Paramount

by Gavin Gibbon on Jan 8, 2015


Each of the four towers will eventually have 58 floors above the multi-level podium deck.
Each of the four towers will eventually have 58 floors above the multi-level podium deck.

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Building four towers, each consisting of 56 floors, all at the same time, on top of a ten-storey podium. You couldn’t script it. Except in Dubai you can. And, what’s more, Damac Properties has, with the construction of the iconic Damac Towers by Paramount development.

The US movie giant, through its licensee, Paramount Hotel & Resorts (PHR), was brought in by the Dubai developer to collaborate on the $1bn project, and work got underway in September 2013.

If movie producers from Paramount were ever considering a construction theme for their next blockbuster then this project, in the shadow of the Burj Khalifa, could provide an interesting backdrop. The development reaches higher into the Dubai skyline day-by-day and its contractor is in a race against time to meet a tight deadline.

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“Developing such a huge project, with four towers all being constructed simultaneously, has brought some challenges, but we are delighted with the way the project has grown in the past year,” said Niall McLoughlin, senior vice-president of Damac Properties.

“Damac Towers by Paramount is already an iconic development coming up in the Burj Area and we look forward to opening the first ever Paramount Hotel and Resort anywhere in the world.”

The 3.7mn ft2 project consists of three blocks with a total of 1,200, one-, two- and three-bed serviced apartments, and a fourth tower containing the Damac Towers by Paramount five star, 800-room hotel.

The developer said the hotel will offer an ambiance and reflection of the Hollywood glamour, synonymous with Paramount Pictures’ 101-year history.

The apartments, which feature fully-fitted kitchens and services that also include valet parking, concierge, housekeeping, in-room beauty treatments and a 24-hour kids’ club, will be managed by Damac Maison, the hospitality division of Damac Properties. Owners can add their residence in the ‘rental pool’ while they are away, allowing apartments to be rented and managed on their behalf by the developer.

And the Paramount theme is evident throughout the apartments and hotel, with famous quotes from films and stars incorporated into the décor, as well as ‘props’ and other movie-related paraphernalia.

Thomas van Vliet, chief executive officer of PHR, which has licensed the Paramount Pictures brand for the development, said: “Damac Towers by Paramount will include a series of dynamic and sensory experiences that live up to our mantra of producing hospitality that is unmistakable, unforgettable and consequentially unmissable.”

The four towers sit on top of a multi-level plaza, which will contain eight themed food and beverage concepts, meeting and events facilities, a private screening room, wellness and fitness centres, seven swimming pools, a kids club, retail and merchandise units.

Piling and excavation work for the project has been completed by National Piling Company.

MORE DAMAC STORIES HERE

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