EU manufacturers eye $12bn MEA stationery marketby Ashleigh McGinley on Feb 18, 2016
The market for paper, stationery and office supplies in the Middle East and Africa (MEA) is estimated to be worth $12bn by 2019, according to a 2015 report by analysts Conlumino.
Portuguese manufacturer The Navigator Company is evidence of this boom - with sales expanding by more than 17% per annum over the last seven years in the Middle East.
The recently rebranded company, formerly known as grupo Portucel Soporcel, is set to line up alongisde more than 280 exhibitors from 36 countries at the Paperworld Middle East 2016.
The exhibition will run from March 1-3 at the Dubai International Convention and Exhibition Centre.
Hermano Mendonça, marketing director, The Navigator Company, said strong sales in the Middle East has led the company to represent more than 50% of European exports in the region.
"In the first nine months of 2015, The Navigator Company accrued a 4.1% growth in global sales to export markets, with continued expansion into new regions and growing penetration in Latin America and the Middle East," he said.
"Paperworld Middle East is a key platform to showcase our products to a growing customer base in the region."
He added: "Our commercial strategy of focusing on premium products and strong mill brands matches the expectations of both distributors and consumers, which is one of the drivers to support our return to Dubai for our 4th years as an exhibitor."
Makenotes, another Portuguese exhibitor participating for the first time, will showcase its latest collections of notebooks, stationery, backpacks, and other Back To School items at the event.
Commenting on the event, Miguel Gomes, business leader, Makenotes, said: "We will present new collections inspired by colours and themes of African, Islamic and Portuguese cultures, including ochre and metallic tones and tile patterns and designs."
Paperworld Middle East 2016 is expected to attract more than 6,000 trade buyers from 105 countries.
Ahmed Pauwels, CEO, Messe Frankfurt Middle East, the organiser of Paperworld Middle East, said: "With the Middle East continuing to post encouraging rates of growth and continuously expanding its industrial and commercial infrastructure, the region has raised its profile as one of the major consumers of paper products and stationery."
For more information visit, www.paperworldme.com
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