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Home / NEWS / Starwood plans Aloft development on Palm Jumeirah

Starwood plans Aloft development on Palm Jumeirah

by Ashleigh McGinley on Mar 3, 2016


The 192-room Aloft will be located on Dubai's Palm Jumeirah.
The 192-room Aloft will be located on Dubai's Palm Jumeirah.

Starwood Hotels & Resorts Worldwide have signed an agreement with Rashid Al Abbar to open a 192-room Aloft in Dubai.

Located on Palm Jumeirah, the hotel will become the brand's first resort in the Middle East when it opens its doors as the first mid-market hotel brand on the island.

Aloft Dubai, The Palm, which is scheduled to open in 2017, will feature 192 guest rooms, including 10 suites, and will include access to a 500m stretch of beach.

Michael Wade, president, Starwood Hotels & Hotels Europe, Africa and Middle East, said: "We are delighted to work with Mr Rashid Al Abbar to debut our tech-forward Aloft experience to the Palm Jumeirah and bring the brand's passion for live music, vibrant design and innovation to this exciting development."

The property, which will comprise various dining facilities, will also feature SPG Keyless - a system that will enable guests to use their smartphone or Apple Watch as a room key.

Rashid Al Abbar, added: "This a very exciting and prestigious opportunity for us to work with Starwood who are leaders in the hospitality industry. 

"We are confident that Aloft Dubai, The Palm will create a new level of experience for guests by providing an international, mid-level, resort style hotel in Palm Jumeirah, at attractive rates."

Aloft plans to introduce seven properties across the UAE by 2019.

 



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