ISG Middle East eyes leisure, engineering segmentsby James Morgan on Mar 3, 2016
ISG Middle East is looking to expand into the fields of leisure and entertainment, and specialist engineering services, according to managing director, Alan McCready.
Part of global construction services outfit ISG, the firm is in the final stages of an interior/exterior fit-out package at Kempinski Hotel Mall of the Emirates in Dubai, UAE.
Following the success of its flagship hospitality project, ISG Middle East has established a food and beverage (F&B) team to target fit-out contracts at hotel-branded signature restaurants and other leisure and entertainment complexes.
Commenting on the expansion plans, McCready told Construction Week: “In this market – in Dubai – it [our priorities will include] leisure and entertainment. This segment is really starting to take off for us. What’s more, we can grow these operations out of our existing activities within the hospitality sector.
“We have created [an F&B] team, which specialises in high-quality restaurants. We will not work on mall cafes or shopping mall restaurants generally, but hotel-branded signature restaurants.
“There are also leisure and entertainment opportunities beyond hotels, such as theme parks. Many such projects are planned and underway in the UAE and we’ve already set about securing our first contracts within this field,” he revealed.
ISG Middle East is also eyeing expansion within the field of specialist engineering services, a discipline within which its parent group has experience at a global level.
“There is growing demand for specialist engineering services,” said McCready. “When I say ‘specialist’, I’m talking about sophisticated, high-end property assets that require building management systems (BMS) and precise controls.
“This could relate to critical systems in a bank, a medical facility that requires a new generation of equipment, or buildings owned by blue chip companies. Essentially, complicated facilities that require expansion, modification, or upgradation,” he added.
During the course of the past seven years, ISG Middle East has established itself as a specialist fit-out contractor within the fields of corporate office and hospitality. McCready stated that regardless of the segments earmarked for expansion, the contractor will continue to follow a level-headed approach to regional growth.
He concluded: “We will never charge into new sectors, trying to do everything. Our strategy is to identify segments that require complex, technical knowhow, and establish ourselves as specialists within those areas. This approach can be difficult, but ISG Middle East is up to the challenge.”
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