DAFZA launches five-year strategic planby Rajiv Ravindran Pillai on Mar 21, 2017
HH Sheikh Ahmed Bin Saeed Al Maktoum, chairman of the Dubai Airport Freezone Authority (DAFZA), has revealed the launching of DAFZA’s new ‘Strategic Plan 2017 – 2021’ designed to support the vision of building a Freezone that goes in line with the strategic goals of Dubai Plan 2021.
The official announcement was made during DAFZA’s celebration of 20 years of excellence, leadership, and achievements that have made it a key player in transforming Dubai into one of the world’s leading business and investment destinations.
HH Sheikh Ahmed Bin Saeed Al Maktoum said: “We are taking a new step towards the path of excellence as we celebrate two decades of existence. As a role model, DAFZA has helped boost the economic development of Dubai behind our corporate values of innovation, honesty, national responsibility, and teamwork.
We are proud of our highly acclaimed accomplishments achieved in the past 20 years which started out as an aspiration to build a leading Freezone driven by competitiveness and diversification in support of a knowledge-based economy.”
HE Dr Mohammed Al Zarooni, DAFZA’s Director General, said that the five-year strategic plan will enable DAFZA to further support the government’s aspiration to make the UAE at the highest rank on all fronts globally. As such, he emphasized that the plan serves as a compass to steer growth efforts towards the right direction by adopting globally recognised standards and pursuing leadership in all key business aspects. DAFZA continues to enjoy its position as a leading hub for business, commerce and investment.
The Freezone has played a key role in enhancing the national economy, contributing $29.9bn to Dubai’s non-oil foreign trade in 2015 to mark a major milestone in DAFZA’s history.
HE Dr Al Zarooni stated: “Our success over the last 20 years is a result of our relentless and diligent efforts under the guidance of our forward-looking leaders as well as the hard work of our competent workforce as we strive to address challenges and overcome obstacles.
We have long been motivated to further enhance the leadership of DAFZA, which serves as a gateway to key international markets for foreign and local companies aspiring to expand and capitalize on investment opportunities.
We are optimistic about future prospects, more accomplishments and achievements in line with the vision of our leaders, who have always encouraged us to have faith, maintain our resolve, and always persevere to surmount all challenges – reflecting our belief here in the UAE that nothing is impossible.”
Strategic Plan 2017 – 2021: Changing DAFZA’s competitive landscape
The ‘Strategic Plan 2017 – 2021’ consists of the four key perspectives of learning and innovation, internal process, customer, and financial perspectives. New objectives and business programs will be launched to keep abreast of and anticipate new developments over the next five years in line with DAFZA’s mission to actively contribute to the UAE’s economy by promoting innovation and smart solutions as well as attracting international investors to its customer-oriented business environment driven by a passionate entrepreneurial workgroup.
To ensure that the Strategic Plan is in sync with Dubai Plan 2021, the strategy timeline has been extended from three to five years to be in line with and support the Dubai Government’s strategies for major areas such as smart transformation, innovation, happiness, open-source data, clean energy, sustainable development, Islamic economy, and the upcoming Expo 2020.
HE Dr Al Zarooni also shared that the Strategic Plan contains 13 strategic goals to optimize investment prospects according to the national development plan as well as contribute to building a competitive and diversified economy for future prosperity. He pointed out that the plan focuses on DAFZA’s investment opportunities and competitive advantages, with special emphasis on highly qualified employees and a customer-centric corporate culture as well as sustaining a strong brand image to achieve desired growth.
HE Dr Al Zarooni added that the new strategic plan aims to attract more foreign direct investments from leading markets in a manner consistent with DAFZA’s key role in fostering national economic prosperity through increased GDP contributions.