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UPC inks deal with developers for CSR initiative

by Jochebed Menon on Apr 20, 2017

The agreement was signed on second day of Cityscape Abu Dhabi 2017.
The agreement was signed on second day of Cityscape Abu Dhabi 2017.

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The Abu Dhabi Urban Planning Council (UPC) has signed a formal agreement with the UAE’s leading property companies, committing them to a major community initiative for Year of Giving 2017.

A ceremony held on the second day of Cityscape Abu Dhabi 2017 saw the UPC ink a service level agreement (SLA) that officially launches its corporate social responsibility (CSR) Year of Giving Initiative.

Under the agreement, the UPC will work with private firms to set up new community amenities such as mosques, public parks, walkways, playgrounds, and sports facilities throughout Abu Dhabi.

The agreement was signed with Aldar Properties, Tourism Development & Investment Company, Miral Asset Management, National Investment Corporation, Al Qudra Holding, Bloom Holding, Tamouh Investments, Manazel Real Estate, and Lead Development and Project Management Consultants.

A dedicated team will manage all of the contributions, and decide the location of future projects as well as costs.

Under the agreement, the developers will target areas of Abu Dhabi that currently lack community facilities, as well as launch fundraising events to support the provision for them.

The signing ceremony follows a workshop held on 10 April, in which the UPC discussed how the private sector can contribute to Abu Dhabi’s urban development and support the objectives of the CSR initiative.

The campaign is the UPC’s principal CSR initiative this year and fulfils one of the key objectives of Year of Giving 2017, namely to offer private sector businesses the chance to help residents through sponsorship programmes and constructing community facilities, across the emirate.

Hamdah Al Shamsi, research and development feasibility manager and chairman of the CSR Committee at the UPC, said:  “With the agreement now signed, we are excited to enter the next phase of the initiative, in which we work with our partners on agreeing the specific details of each project before putting them into practice.”