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Home / Backhoe basics: Al Shirawi launches the Case 570T

Backhoe basics: Al Shirawi launches the Case 570T

by John Bambridge on May 10, 2017




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Good things come to those who wait, or so they say, and such it seems is the philosophy of Al Shirawi Enterprises as it finally chose this month to launch Case Construction Equipment’s entry-level 570T backhoe loader — a regionally popular but hitherto locally unavailable machine — in the UAE.

The Case 570T backhoe loader is a machine with power and weight ratings just a little below the Case 580T. It also fulfils a vital role in the CNH Industrial brand’s product range in the region by competing on a similar footing to JCB’s 3CXG entry-level backhoe loader.

Both machines were launched in 2014 in many developing markets, and began their rollout in the Middle East in 2015, and are also are fiercely competitive with the Case 580T in terms of their pricing. It is therefore likely a relief for the Case team that the Case 570T is now available in the UAE.

Al Shirawi Enterprises delayed the rollout of the Case 570T backhoe loader for a couple of reasons. The first is the company’s rigorous approach to the trial and testing of all new equipment before it begins distribution to its customers, and the second is that the model, as an entry-level offering, is the first Case backhoe machine for Middle East markets that is produced in Asia rather than Europe.

PMV Middle East catches up with Zane Barnard, CNHI Industrial’s Dubai-based earthmoving product specialist, at the long-awaited product launch by Al Shirawi to discuss the timing, as well as the value proposition of the 570T to the customer.

He explains: “It’s globally built: the componentry comes from Italy or from Germany; the hydraulics are Bosch Rexroth; the transmission is Carraro Drive Tech; and the engine is FPT Industrial (from CNH Industrial) — so the componentry behind it is international, but it’s assembled in India.”

The decision to shift production of the entry-level model to Asia was a logical step for CNH Industrial as part of its efforts to deliver a price-competitive product. In India, the group not only enjoys lower labour costs, but at the time already had an established facility in Pithampur, in the state of Madhya Pradesh, producing backhoes for local markets.

Barnard notes: “Pricing wise, man-hours in the European market are a bit more expensive.”

CNH was nevertheless keenly aware of the scrutiny under which it might come in shifting Middle East production from Europe to Asia, and so carried out a $10m upgrade of the plant in 2014 — prior to the export of any machines.

Since then, considerable care has been taken on an ongoing basis to ensure that quality is maintained, including through the plant’s enrolment in a lean management scheme — providing the customer third-party assurance that the management of the facility is in line with the latest international standards.

Barnard highlights: “They’re recognised as being Silver Level under the World Class Manufacturing programme — so the quality that they are pushing out now is excellent.”

Proof of concept

Beyond these quality assurances, and after several years of distribution in other markets, the 570T has now proved itself in precisely the sort of work environments as those faced by    Al Shirawi Enterprises’ customers.

Barnard notes: “We’ve sold about 600 units of the Case 570T in Saudi Arabia; and Africa has exploded with them. They love the machine there for its large cab and horsepower, and the reliability behind it.”

At the heart of the 570T is a fuel-efficient FPT Industrial S8000 engine — an engine series that is already well-known in Middle East markets and of which more than three million units have been manufactured.



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