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Nissan Middle East appoints GM for digital marketing

by John Bambridge on Jun 19, 2017

Hussein Dajani, GM for digital marketing (Middle East, Africa and India) at Nissan Middle East.
Hussein Dajani, GM for digital marketing (Middle East, Africa and India) at Nissan Middle East.

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Nissan Middle East has appointed Hussein Dajani as its dedicated general manager for digital marketing, applicable to Middle East, Africa and India markets.

Dajani will now lead Nissan’s “ever more significant” digital and social media strategy in the region, working with the teams in local markets to deliver an “innovative online experience” for its customers, and take the lead on regional communications functions.

Remarking on his appointment, Hussein, who has a bachlor's in business administration from the American University in Beirut, said: “This region is dynamic and includes some the fastest-growing, most promising economies in the world.

“Nissan is committed to offering its customers the best cars and customer service, whether they are a first-time car-owner buying a Datsun Redi-GO in India, or the latest generation of their family to purchase a Nissan Patrol in the Middle East.”

Hussein has more than 15 years of experience in marketing and communications. He was previously the MEA region digital manager for Red Bull.

“Dajani brings to Nissan a wealth of knowledge in the field of digital marketing, gained working for some of the most respected brands in the world,” said Peter Clissold, GM for marketing in Nissan’s Africa, Middle East and India region.

“His experience will be invaluable in a region where the digital landscape is fast-moving, diverse and among the most sophisticated in the world.”

Nissan has a growing presence across the Middle East, Africa and India, with more than 15,000 employees across 87 countries and four major regional hubs for marketing and sales in the UAE, India, Egypt and South Africa, and satellite offices in markets like Saudi Arabia.

The manufacturer also maintains three factories in the region, located in India, Egypt, South Africa and Nigeria, with a combined annual production capacity of more than half a million units.

In 2015, Nissan sold more than 5.4 million vehicles globally, across more than 60 vehicle models under the Nissan, Infiniti and Datsun brands, and generated revenues of $109.8bn.