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Home / Site visit: Damac Maison de Ville Artesia, Dubailand

Site visit: Damac Maison de Ville Artesia, Dubailand

by Neha Bhatia on Jul 16, 2017




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Dubai’s hospitality sector is abuzz as Expo 2020 draws ever closer. Even preparations for the event are serving to fuel hospitality-related growth in the city.

In June, Arabian Business reported that revenue per available room (RevPAR) in the emirate increased by 17.6% this April, according to analysts at benchmarking advisory, STR. The first quarter (Q1) of 2017 saw Dubai hotels register occupancy levels of 86.3%. 

Unsurprisingly, the UAE is the GCC’s largest market for hotel construction, according to Ventures Onsite’s GCC Hotel Market Overview report. The value of Gulf hotel projects expected to be completed in 2017 is $9.51bn, a significant increase compared to last year’s figures. Meanwhile, STR’s January 2017 Pipeline Report revealed that the UAE has 28,898 rooms in the pipeline across 99 projects.

One of these hospitality projects is Damac Maison de Ville Artesia, a four-tower development that Damac Properties is building within the Damac Hills community in Dubai. Formerly known as Akoya by Damac, Damac Hills – situated in Dubailand – spans 390ha (42 million sqf), and features properties such as Trump International Golf Club Dubai, Trump Estates, and Damac Villas by Paramount Hotels & Resorts.

Artesia is set on The Drive, a dining, shopping, and entertainment strip within Damac Hills. One of the project’s four buildings, called Tower A, is a hotel, while Towers B, C, and D will comprise hotel apartments. The development will feature 1,214 units, including studio, suite, hotel room, and one-, two-, and three-bedroom apartment plans.

China State Construction Engineering Corporation Middle East (CSCEC ME) is Artesia’s main contractor. The company announced winning the contract, worth $129.7m (AED476.5m), in August 2015. CSCEC ME is also providing mechanical, electrical, and plumbing (MEP) services for the development, which was designed by a joint venture between U+A and ECCE. 

Artesia’s total development cost is approximately $177m (AED650m), according to Niall McLoughlin, senior vice president at Damac Properties. 

Between 25 and 30 contracts have been procured for the project so far – including teams to provide aluminium glazing and fit-out services – and McLoughlin says this number could reach 40 going into the project’s operations and management stage. 

Towers C and D – which are 19 and 15 floors tall, respectively – feature a total of 513 luxury units, including studios, as well as one-, two-, and three-bedroom options, with prices starting at $175,600 (AED 645,000). Tower A is 28 floors tall and comprises 473 units.

Damac expects to select an operator to manage Tower A as a four-star hotel by the end of 2017, according to McLoughlin. Artesia’s overall completion is scheduled for Q2 2018, he adds.

In conversation with Construction Week, McLoughlin says the Dubailand development’s launch was based on a review of its location, and demand for hospitality options in Dubai, “specifically in an area that is not currently served by any hotels”.



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