Home / Site visit: Damac Maison de Ville Artesia, Dubailand

Site visit: Damac Maison de Ville Artesia, Dubailand

by Neha Bhatia on Jul 16, 2017

RELATED ARTICLES: Damac to pick Dubai hotel operator in 2017 | Damac hires business development SVP for international arm | Board of Dubai's Damac names vice chairman

He elaborates: “The location triggered the idea of creating a hotel and hotel apartments. We’re talking about one of the most attractive locations in Dubai – a lot of developments have been planned for Dubailand. 

“So the location itself was an inspiration to develop the Artesia, because if you look at the amenities in the locality, you’ll find very few hotels and hotel apartments here. Demand was one of the biggest [drivers] behind the idea of Artesia.”

Indeed, Dubailand currently appears to be a hotspot for property developers in the emirate. Real estate consultancy, Cavendish Maxwell, said this January that it expects up to 7,000 residential units to be handed over in the locality this year. The neighbourhood, which already houses entertainment complexes such as Dubai Butterfly Garden and Dubai Miracle Garden, will soon get a 143ha park, to be developed through a memorandum of understanding (MoU) between Dubai Municipality and Dubai Holding. 

However, as McLoughlin points out, this enterprising hive of activity currently lacks diversified hospitality options. From the perspective of a hospitality project developer, he continues, Artesia’s neighbourhood is also attractive thanks to its proximity to key local highways, as well as the Al Maktoum International Airport (DWC) and Expo 2020 site. 

“Artesia’s locality is also being integrated with major roads, both constructed and under construction, which means we’re [just a few] minutes away from Sheikh Zayed Road, and about 15 to 20 minutes away from DWC.”

McLoughlin is says these factors have – and will continue to – cement Artesia’s reputation as a high-quality hospitality offering for the locality.

However, the project’s development has not been without its challenges. Finding high-quality MEP contractors, McLoughlin notes, can be particularly difficult amid current market conditions. One of the factors driving this theme is the dwindling number of specialised sub-contractors, including MEP teams, in the contemporary construction market, he says.

“In general, we are [facing] different kinds of challenges related to construction, such as finding contractors, and the availability of skilled labour and specialist contractors,” McLoughlin continues. “The number of MEP contractors in the market is [lower than] main contractors. Secondly, MEP is a heavily cash-driven business, [and is especially] driven by advance [payment]. 

“MEP contractors have to invest in equipment, send it to site, and start work – only then might they receive some income from the main contractor.” 

Typically, this arrangement would require MEP contractors to be financially comfortable so as to deliver projects “on proper terms”, McLoughlin continues.