[More Images]
Developers pay surprisingly little attention to the interiors of their projects, maintained Nadia Zaal, co-founder and CEO of Abu Dhabi-headquartered development firm Zaya, in a recent interview with CID.
“Interiors are not considered enough by developers,” she maintained. “With us, we really get into the details before we finalise the product.
So, when it comes to the interiors, we usually sit with a lot of potential buyers and show them different mood boards, just to get an idea of what they like. For us as a developer, it’s important that we get involved.”
Story continues below

Advertisement
|  |
|
With the recent unveiling of interior design plans for its Nurai project, a 3.3 million ft² island development northeast of Abu Dhabi city centre, the company reiterated its intention to cater closely to the needs of its niche clientele, not just from an exterior perspective, but by also paying close attention to interiors.
The project comprises one boutique luxury hotel resort with 60 suites, 31 beachfront estates and 50 water villas.
“At the end of the day, it’s all client driven, the whole concept. For example, the fact that Nurai is quite contemporary is something that the market really demanded. A lot of them kept seeing traditional designs and they wanted to move away from that. So, it is very much client driven,” she said.
FEATURED COMMENT
Not all design is artificial. But I agree in Dubai this happens a lot.