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Demand for energy-efficient systems is driving the GCC’s HVAC market

by Fatima De La Cerna on Sep 10, 2017

Gami is working on increasing its footprint in the GCC region.
Gami is working on increasing its footprint in the GCC region.

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In a report it published in May last year, Research and Markets predicted that the value of the Middle East and Africa (MEA) heating, ventilation, and air conditioning (HVAC) market would exceed $16.2bn by 2020.

The report identified population growth and the recovery of housing markets in the region as two key factors helping to boost demand for HVAC equipment across sectors including commercial, industrial, and residential. 

Research and Markets further noted that smart and green building standards, as well as increasing awareness among consumers of the benefits of using sustainable systems, were pushing HVAC suppliers to develop energy-efficient and technologically innovative products.

Johan Samuelsson, vice president and general manager of Trane for the Middle East and Africa, offers a similar assessment, saying that “sustainability is playing a major role in shaping the HVAC market”, particularly in the UAE, owing to policy frameworks like Vision 2021.

“With sustainability at the heart of [the] country’s agenda, the HVAC market has to move towards reducing energy consumption while delivering efficiency,” he tells Construction Week. “Doing more with less is a fundamental approach that will direct companies to employ a ‘green thinking’ strategy in their product development.”

The adoption of green strategies is especially important in light of climate change concerns, as Samuelsson explains: “With global temperatures rising, the installation of cooling systems is no longer considered a luxury but a necessity. Furthermore, residential and commercial construction in the region is at an all-time high.”

 To meet the growing demand for cooling equipment, Samuelsson says that HVAC manufacturers should focus on delivering not only the necessary quantity but also the required quality, pointing out that consumers are now looking for efficient and eco-friendly HVAC systems. 

This trend presents an opportunity for the industry, he remarks, but notes that it could also serve as a challenge for companies that are not ready to adopt a sustainable approach in their business. This isn’t the case with Trane, he clarifies, emphasising that the company makes sure that its products meet market expectations. 

“The Middle East is an early adopter of technology enhancements and trends,” explains Samuelsson. “Connected buildings, smart systems, and wireless controls are some of the [products] that we’ve seen our customers show an interest in when talking with the Trane Building Advantage team, [which is] a global business that offers energy-efficient solutions to facility owners and managers.”

Variable refrigerant flow (VRF) technology is also proving to be a cost-effective option for consumers, particularly for those seeking to cool small spaces, he continues, citing the Trane Variable Refrigerant (TVR) as an example.