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Home / INTERVIEWS / March of the apps: Yalla Pickup, Trukker and Trukkin on digital trucking

March of the apps: Yalla Pickup, Trukker and Trukkin on digital trucking

by John Bambridge on Sep 13, 2017


L-R: Gaurav Biswas, founder and CEO, Trukker; Elie El Tom, founder and CEO, Yalla Pickup; and, Janardan Dalmia, co-founder and CEO, Trukkin.
L-R: Gaurav Biswas, founder and CEO, Trukker; Elie El Tom, founder and CEO, Yalla Pickup; and, Janardan Dalmia, co-founder and CEO, Trukkin.

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The Gulf region has witnessed the emergence of a commercial vehicle app ecosystem, as if overnight, with the appearance of a number of intrepid startups seeking to facilitate and simplify vehicular transport services — for everything from the delivery of sundry supplies to the haulage of loads between ports and free zones, or quarries and construction sites.

PMV Middle East catches up with three app-developing companies — Yalla Pickup, Trukker and Trukkin — whose respective apps span the commercial vehicles transport segment from pickups at the light-duty end, and on through medium-duty vehicles to the heaviest of the region’s haulers.

What all of these apps have in common is that they function as service aggregators that work to connect suppliers (in this case transport operators) with their end users — through the appeal of an effective interface and the simplicity of a single provider.

However, Yalla Pickup, Trukker and Trukkin are taking this process a few steps further in a not dissimilar way to how apps like Uber or Careem have transformed personal transport — by streamlining their aggregation services into an app and making them available at the touch of a button.

The rise of these platforms presents an opportunity for fleet operators to diversify their business channels and revenue streams. Customers can meanwhile trust in the fact that are dealing with carefully vetted vendors.

For paying customers, the ability to rate and rank vendors is a meritocratic development that should prove highly disruptive for the commercial vehicles transport segment in the Gulf, where the quality and reliability of service can often prove inconsistent.

The highly fragmented nature of the transport segment in the Gulf — which is dominated by small- to medium-sized players — also presents a scenario where all parties involved could benefit from apps and services that seek to simplify business transactions.

And if the overwhelmingly positive market reaction to Yalla Pickup, Trukker and Trukkin is anything to go by, it seems like these three apps, and similar aggregation services, stand in good stead to take the industry by storm.



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