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John Deere acquires machine learning business for $305m

by John Bambridge on Sep 14, 2017


Blue River specialises in intelligent crop spraying equipment, which will be used to enhance the operation of John Deere's equipment.
Blue River specialises in intelligent crop spraying equipment, which will be used to enhance the operation of John Deere's equipment.

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John Deere has agreed to acquire a California-based tech firm, Blue River Technology, involved in the development of machine learning for agriculture equipment, for $305 million.

Blue River specialises in intelligent crop spraying equipment, using “computer vision” to see the crop and machine learning to “reduce the use of herbicides by spraying only where weeds are present,” according to a statement by Deere.

The deal also secures the heavy equipment manufacturer a 60-person office in Silicon Valley, where the Blue River team sits, and where Deere is confident that the mechanics behind technology are such that it can also be developed to apply to “a wider range” of products.

“Blue River is advancing precision agriculture by moving farm management decisions from the field level to the plant level,” said Jorge Heraud, co-founder and CEO of Blue River Technology.

“We are using computer vision, robotics, and machine learning to help smart machines detect, identify, and make management decisions about every single plant in the field.”

John May, chief information officer and president of agricultural solutions at John Deere, called machine learning “an important capability for Deere’s future”.

He also likened the deal to Deere’s 1999 acquisition of NavCom, which “established Deere as a leader in the use of GPS technology for agriculture and accelerated machine connectivity and optimization”.

The acquisition by John Deere also comes just months after the manufacturer’s $5.2bn snap acquisition of the Wirtgen Group, as well as an earlier to deal with Wacker Neuson to distribute Kramer machines to the global agricultural markets.

A further deal in March 2017 with drone company Kespry saw John Deere named as the firm’s sole global distributor.



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