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Messe Frankfurt to support SDiB conference in Iran

by Rajiv Ravindran Pillai on Oct 18, 2017

 Andreas Rex, Messe Frankfurt Middle East show director.
Andreas Rex, Messe Frankfurt Middle East show director.

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Messe Frankfurt is supporting the first Safety Design in Buildings (SDiB) conference on 22 November in Teheran, Iran.

Talking about the opportunities in Iran, Messe Frankfurt Middle East show director Andreas Rex said: “What I perceive in Iran is a strong will to invest, as it has the resources in order to do so.

"Due to the sanctions imposed, there is a pent-up demand, combined with a strong political will to modernise the country’s basic infrastructure. Iran has the necessary will, resources, and opportunities in order to achieve this modernisation.

“It is not common where you have a market with all of these prerequisites. Thus it is an exciting time to enter the Iranian market. These significant first-entrant advantages make it possible even for smaller brands to achieve a major lead over the bigger companies in such a market, if they can mobilise quickly enough.”

Rex revealed that the fire-safety market in Iran is projected to grow at a CAGR in excess of 10% in the same period.

He added that the strength of the SDiB conference programme lies in the fact that it is built around knowledge transfer and open communication between experts, regulators, and the construction community at large.

“It integrates the entire fire-safety ecosystem,” he highlighted.

“It can generally be said that legislation or codes are often unclear, resulting in uncertainty among professionals. Architects inquire as to what codes and standards they should follow, whether for example British or American or local codes, in order to get a building approved.

“Fire safety is often not taken sufficiently seriously until there is a major catastrophe,” Rex warned.

He adds that this is followed invariably by the architect, builder, system installers, facilities management and building operations, regulators and even civil defence engaging in the "blame game".

“The truth is that fire safety is a team effort that requires mutual cooperation. Every stakeholder needs to know what is required from them in order to make it happen,” Rex concluded.