In the detail

If quality is judged in the detail, then designers have little choice but to immerse themselves in the minutiae.

So believes Mapei, the Italian specialist in adhesives, sealants and chemical building products, which is intent on providing leading-edge technology in adhesives to enhance the aesthetics, longevity and sustainability of a project.

From grout that comes in a wide range of colours, to complementary silicone sealants, the company has a range of products intended to attract the attention of the region’s designers and architects.  

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In a move to further strengthen its standing in the region, the company established production facilities in Dubai last month. While this will reduce transport costs and cut lead times in a region not known for planning ahead, it will also enable Mapei to offer added value to its clients.

“We have to be close to our market,” stressed Laith Haboubi, business development manager of the company’s UAE subsidiary. “Our investment commitment started some time ago but we are still convinced that there is a market to justify this long term project.

“We still think that there are quality projects around and that the quality of these projects won’t be compromised. On projects such as Burj Dubai and the Metro, which we are involved in, there will be no compromise on quality,”
he maintained.

This follows closely on from the company’s relocation to new and improved premises in Dubai, which include generously-sized training rooms and a live product demonstration area, which will enable Mapei to strengthen channels of communication with the design and development community.

“The company is committed to training – both internally and for our customers. We want people to come here and learn from our 72 years of global experience.”

Often a case of only a few additional dirhams per square metre, specifying high-quality adhesives for the installation of all types of floor and wall coverings essentially means the difference between a project that needs to be revisited time and time again, and one that can withstand the test of time, Haboubi highlighted.

“It is about adding value – and if there is one upside to this downturn, it is that it will give consumers more choice. Developers are realising that they need to offer more value. People are tired of changing bathroom finishings on
a yearly basis.

“And while there is still this mindset of ‘that’s just how things are done’, all you need is a few professionals coming in from abroad and questioning that mentality,” Haboubi pointed out.