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Site visit: Glitz, Dubai Studio City

by Fatima De La Cerna on Nov 5, 2017

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Atif Rahman needs only three letters to spell out the kind of reaction that he and the rest of the Danube Properties team are hoping to get from the future residents of the company’s Glitz Residence 1, 2, and 3 developments. Considering that the projects’ shared name is practically synonymous with glamour, his statement should not come as a surprise.

“It’s this wonderful three-letter word: wow,” says Rahman, who is partner and director at Danube Properties. “We want that wow feeling [for the end-users].

“We want end-users to get a sense of grandeur when they enter the building, because with Danube it’s all about creating long-lasting experiences. We carry our brand in our projects, so for us, what matters is not just great promises but also great delivery.”

And, oftentimes, that translates into delivering more than what has been promised, he adds, revealing that in the case of the Glitz properties, this has meant including “extra” design elements, many of which are bespoke and upgrades to what can be found in the sales brochures.

These include external water features that come with granite wall cladding; wall tiles in the lobby that are sourced from Spain and designed specifically for the Glitz developments; planter boxes on each level of the G+8 structures; semi-solid doors for the bedrooms; anti-oxidation paint in the basement parking; kitchen shutters and cabinets that are UV-coated, making them waterproof and easy to clean; and textured paint – specially manufactured by Mas Paints – on all the walls in the common areas.

The small details can make a huge difference in how residents experience their homes, he tells Construction Week, drawing attention to the staircases of the Glitz properties to underscore his point.

He says that, being made of granite and featuring galvanised aluminium handrails, they are not of the “ordinary and boring” variety that can be found in other buildings.

And then there are the chandeliers.

“Again, they are custom-made and designed for Glitz 1, 2, and 3,” he says. “We made some savings during the course of construction, so we decided to install these crystal chandeliers throughout the properties. You’ll find 33 pieces in each corridor of all the Glitz towers.”

Elaborating on how those savings were achieved, he explains that Danube Properties benefits from being the property arm of Danube Group, which has divisions specialising in building materials, home furnishings, and bath fittings, among others products.

“This is our advantage – we can source quality materials at rock-bottom prices, and we can have a factory in one of our international locations customise everything, from doors to chandeliers,” he says, noting that Glitz bath and sanitary fittings were supplied by Danube subsidiary, Milano Italy.

With all Glitz developments based on the same construction and design concepts, he continues, purchasing in bulk has also helped cut down on costs, especially on non-Danube products like the lifts from Kone and the white goods from Electrolux.