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GENAVCO demonstrates Liebherr fuel efficiency to the UAE’s AIMS Group

by John Bambridge on Nov 7, 2017

GENAVCO was confident that it could prove Liebherrs strong fuel efficiency claims in practice.
GENAVCO was confident that it could prove Liebherrs strong fuel efficiency claims in practice.

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How GENAVCO’s bold claims about the fuel efficiency of Liebherr‘s L566 wheel loader led Ajman’s AIMS Group to first request a demonstration, and subsequently place an order...

One year ago, a product test was conducted on behalf of Ajman’s quasi-governmental AIMS Group between wheel loaders from four rival equipment manufacturers to determine which of their machines would consume the least fuel in a standardised application.

The challenge was instigated by GENAVCO, the Dubai-based distributor of Liebherr earth-moving equipment, which had pitched the manufacturer’s L566 wheel loaders to AIMS based on the claim that the machine could specifically deliver a 40% fuel saving over the competition for a given production.

On the day, the L566 went head-to-head with three rival wheel loaders, provided by Komatsu, Volvo CE and Case CE, operated by drivers of each of the manufacturers’ own choosing.

In the event, the Liebherr machines lived up to the bold fuel efficiency claims made by GENAVCO, and as a result of the trial led AIMS to purchase its first Liebherr L566 wheel loader unit early this year. For the last six months, that unit has now been working away at the same AIMS asphalt plant where it was tested.

Explaining how the product test came about, Asif Khan, general manager for plant and equipment at GENAVCO, says: “AIMS has a multi-brand fleet, but their past experience has been primarily with Komatsu and Volvo CE products. We had been trying to get them to try our Liebherr product for a long time, but their response has always been: ‘We are a happy customer of Komatsu and Caterpillar, and they are providing us with a good service, so why should we place an order with you?’

“With all respect to the fact they were satisfied with their existing product and level of service, I replied: ‘Our product will bring you further cost savings: the cost of operation will be lower than any other brands.’ That was a very strong statement, but we were confident in it.”

Even then, it was only after a prolonged period during which Khan’s team returned again and again to assert that only by trying the product themselves would AIMS understand the benefits of the L566, and the prospective client agreed to allow GENACO to prove it.

GENAVCO then set about arranging for a demonstration of its Liebherr machine at the asphalt plant of the AIMS Group. It then sent out invitations to its rival wheel loader manufacturers, which resulted in Komatsu, Volvo CE and Case CE taking up the challenge.

In line with the requirement of the AIMS Group for material handling machines for its asphalt and waste management operations, a trial was set up to simulate an intense duty-cycle application, requiring the wheel loaders to pick up material at one location, before reversing in a ‘V’-shaped manoeuvre and heading in the opposite direction to deposit the material around 15m away in a waiting tipper truck, and repeating that cycle for 30 minutes — in other words, a classic duty-cycle setup.

Overseen by the watchful eye of AIMS, each machine was then put through its paces on the close to identical duty cycle to assess their productivity, both in terms of net fuel use and productivity per litre. The whole test was also videoed to catalogue the actions of the operators and prove the test’s fairness.