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Home / SPECIAL REPORTS / 2017 fmME Power 50: 11-20

2017 fmME Power 50: 11-20

by Nikhil Pereira on Dec 4, 2017


11. Malek Sukkar
11. Malek Sukkar
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11. Malek Sukkar, Chief executive officer — Averda

Averda has been a leader in the e-waste recycling space, as it implemented a few landmark projects in collaboration with the Dubai Municipality last year — commissioning a second Smart Recycling Centre in Dubai. In October 2017 alone, Averda launched three e-waste collection bins at the Mercato Centre, Burjuman Centre and Al Ghurair Centre.

Continuing with its collaborative approach, Averda conducted several other waste collection drives. In July, Dubai Internet City and Dubai Science Park partnered with Averda and ride-sharing service Uber, in a campaign to prevent e-waste from entering landfills.

The Ministry of Climate Change and Environment welcomed the campaign in which Uber carried out a total of 60 collection rides, which is six times more than the previous year, resulting in the disposal of nearly two tonnes of retired electronics within an 18-hour window.

During this time, Uber drivers collected retired phones, outdated laptops, printers, and other redundant electronic devices and transported them to Averda, where the materials were aggregated and eventually sent to recycling plants in the region.

Averda has continued to grow elsewhere in the Middle East — delivering projects in Morocco and KSA. It recently completed a project for the King Abdullah University of Science and Technology which needed an infrastructure to handle its waste around campus, including in its residential districts, shops, schools and recreational areas.



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