Powerful marketing: the fmME Awards

Business awards can be leveraged through a number of marketing channels, can help to outrank competitors, drive sales and boost staff morale

Landscape contractor TerraVerde leverages business award to raise awareness and benefit bottom line

TerraVerde, the Dubai-based landscape contractor, scooped last year’s facilities management Middle East Landscape Contractor of the Year Award, and is leveraging the accolade as a mobile marketing tool on its fleet of vehicles.

Of the move, TerraVerde managing director Nehme J Moujaess said: “In a tough, competitive marketplace, business awards are an excellent way to celebrate and recognise commercial achievements.

“We updated our marketing collateral with the fmME Award logo on all company vehicles, display adverts and fliers and even our business cards have been reprinted to include the honour. We have also provided the insightful quotes provided by fmME: ‘Ensuring a sustainable legacy for generations to come,’ now appears on the front page of our company profile and has become the standard we benchmark ourselves against,” said Moujaess.

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Companies often enter competitions, especially those sponsored by publications and trade shows, just so judges, often industry experts and journalists, become aware of them. Getting in front of the judges in some competitions may be worthwhile whether a company wins or not, as an award win or nomination can act as a third party endorsement - the added credibility can also be used as a sales closer.

“Savvy employees want to work for the best companies. Business awards validate your hiring stature among new recruits,” pointed out Moujaess.

Often an overlooked marketing tool, business awards can be leveraged through a number of channels, from print and online to trade shows and radio. An award also presents new opportunities to outrank competitors, drive sales and to boost staff morale.

A study of over 600 corporate award winners revealed they had 37 percent more sales growth than non-winners.

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