Face-to-face: what were your recession plans?

When the industry saw the downturn coming, how did your company act to ensure its survival?

Saleh Muradweij, Drake and Scull International (DSI) executive director, answers I think the human element in DSI has been a key factor in our success. We have an excellent team of dedicated professionals, each of which has been individually picked based on their experience and skills. It is because of our team that we have enjoyed excellent planning and great execution, which has definitely given us an edge in what we do.

Bernard Nasr, Tiger Profiles & Insulation (TPI), executive director, answers Since inception in 1994 the realistic and alert mode of in-house operation has always ensured that the company witnesses and experiences a measured and stable growth. Today, this has proven to be an unbeatable advantage and an effective survival strategy.

How is your business acting to make the most of these tough times?

Muradweij answers together with our large portfolio of MEP projects, focusing on infrastructure, water and power services has given us the advantage of diversifying our risks and maintaining growth despite the slowdown. We witnessed an increase in our capital that will allow us to sustain growth easily this year, with an expected increase in profitability of around 25%.

Nasr answers there is no doubt that the economic downturn has caused a considerable strain on the liquidity of the construction industry. This has undeniably affected the terms upon which we are conducting our business. But this does not in any way indicate that our clients are suffering changes in our behaviour. We can only reciprocate our customers’ loyalty by standing by them when they need our support.

What do you think you are doing differently, compared to less successful businesses in your sector?

Muradweij answers no management team or company can survive if they do not have the flexibility to adapt to a changing environment. DSI has always had the vision and the willingness to change as the market changes. In 2006, we began developing green solutions. In 2007, we acquired a civil construction company to expand our business. In 2008, we expanded our geographical reach into Sudan and Bahrain.

Nasr answers at TPI we refrain from comparisons as we are not ones to judge others. Speaking on behalf of the company, we are different than others, in that we do not see the client as a means to an end. But rather, we see our quality, range of products, technology, performance and services as a means to gain our clients.

What is your top survival tip for other businesses operating in the construction industry?

Muradweij answers what worked for DSI has been carefully-planned expansions and additions to our business streamlines. It is imperative to have the ability to adapt and be flexible to change. Also, companies must invest in their people. A company’s strength lies solely in its human assets, and these assets have to be taken care of and nurtured.

Nasr answers stay true to yourselves, don’t compromise on your standards and beliefs and don’t let your clients down. They are the ones who can make or break even the most successful of businesses.