Ducab exhibits at Hannover Messe

Ducab, the leading manufacturer of high-quality power cables and copper rods in the Middle East, was one of a total of 6150 exhibitors at Hannover Messe 2009, the world’s largest and most important showcase for industrial technology, held in Germany in April.

In addition to reaching out to the wider international community, Ducab showcased its latest cables and its complete range of power solutions, generating strong interest from international businesses from Europe, Africa and Asia.

Commenting on the company’s participation, MD Andrew Shaw said: “To endure and prosper in the face of global competition, Ducab needs to approach new markets. Over the past three decades, Ducab has expanded to become the leading manufacturer of high-quality power cables in the Middle East. Today we are looking to expand beyond the borders of the Arab region, and increase our penetration of international markets.

Unique opportunity

“Exhibitions like this provide a unique opportunity to access customers and potential partners throughout the world, and increase awareness and visibility of our products to the world’s leading market players,” said Shaw. At Hannover, Ducab successfully showcased its state-of-the-art high-, medium- and low-voltage power cables, wiring cables, Smokemaster low smoke and fume cables, lead-sheathed cables for oil and gas sector, fire-resistant cables, control and auxiliary cables, cable accessories and Ducab Connect accessories (connectors and tooling), as well as copper rod, which Ducab manufactures in Abu Dhabi.

“Competing in the same arena with some very large and well established international exhibitors from all over the world, the Ducab stand attracted substantial interest from potential customers and suppliers, providing ample opportunity to build relationships for future business. We expect to win new orders as a result of the exhibition,” concluded Shaw.

Hannover Messe is the world’s leading showcase for industrial technology, and gathers representatives from the most important companies operating in the areas of industry and technology development. This year the exhibition hosted over 6 150 exhibitors from over 65 different countries, showcasing the latest techniques in manufacturing and industrial developments. The main focus of this year’s show was industrial automation, energy technologies, power transmission and control, mobility, subcontracting, cutting-edge innovations and the next-generation workforce.

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Joint forces

In other developments, Dewa and Adwea (the Abu Dhabi Water and Electricity Authority) have joined forces with Ducab in a new joint venture to manufacture high-voltage cable systems. The new company, called Ducab-HV, was launched at an official signing ceremony at the WETEX 2009 exhibition in Dubai.

Ducab-HV will operate from a 22 000 square metre facility being built next to Ducab’s existing factory in Jebel Ali.

The new facility is scheduled for completion in late 2010. It will be able to supply the region with 30 000 tonnes of 66 kV to 400 kV high-voltage cable a year.

“As the population in the region continues to grow, so too does the demand for electricity,” said Ducab chairman Ahmed bin Hassan Al Shaikh at the official launch of the joint venture. We believe the only way to meet this growing demand is with a strategically-located facility using state-of-the-art equipment.”

Dewa CEO and MD Saeed Mohammed Al Tayer said the joint venture was a significant step and “a reflection of the UAE’s vision to grow the industrial sector and national infrastructure of Dubai” so as to meet its future expansion needs.

It was also the first national partnership between DEWA, Ducab and ADWEA. Al Tayer said the current downturn would have no impact on the joint venture.

Ducab honoured at business awards

Ducab was one of 18 companies honoured by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, at the fourth Mohammed Bin Rashid Business Awards.

Out of the nine categories – namely manufacturing, finance, re-export, real estate, corporate social responsibility, construction, supply chain and logistics and UAE free zone manufacturing – Ducab was awarded Business Excellence Award for its achievements in the manufacturing sector.

Ducab chairman Ahmed bin Hassan Al Shaikh said: “It is an honour to accept this award for manufacturing and to be recognised for our contribution towards UAE’s growth and development. It is a testament to the hard work and dedication of our employees and the support of His Highness Sheikh Mohammed.’’

Organised by the Dubai Chamber of Commerce and Industry (DCCI), the Mohammed Bin Rashid Business Awards aims to enhance the performance of companies and raise their profile. The award ceremony was attended by senior government officials, dignitaries and business leaders.

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