New pro strata B2C contract served up

In tough market conditions and legislation taking affect, the B2C maintenance contract will straddle privately owned property and common areas

Reaction to market conditions sees two-pronged B2C home maintenance contract launch in Dubai

Current uncertainty surrounding strata law implementation and the effectiveness of facilities management under owner association direction has led to the roll-out of a new B2C home maintenance annual contract.

Developed by ServeU GM Stephen Barker under the HOME Serve brand, the service, according to Barker, “will help alleviate the stress and anguish that home owners face when looking after their properties. We will be providing high caliber domestic maintenance services which surpass those currently on offer in the UAE”.

That the UAE real estate sector has seen a mortgage default rate of 30 percent recently, while owners associations are obliged by law to provide proper funding to protect their common property assets and ensure continuity of funds, means that owners associations now demand transparency.

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“Absolutely, tenants want to see where their money is being spent. The trouble is, they don’t always understand the nuances of total facilities management,” said Barker. “The current real estate climate has led to competition in the marketplace – a first for the UAE. It’s now consumer driven and we have responded to that with our home maintenance annual contract service.”

Three levels of maintenance contracts will be available with a service provision to suite individual needs, said Barker. “From one bedroom apartments to signature villas, the product also offers clients a 24/7 helpdesk 365 days a year.

Strata law, which is seen as one way to boost confidence in the property sector through defining the responsibilities of property owners and developers in the management of common areas and amenities has, according to Barker, also been taken into consideration.

“Indeed, the service has been designed to complement owners that have purchased a property already operating under strata law and the incumbent owners association. In short, the new service provision straddles privately owned property and common areas which are the owners associations’ responsibility,” concluded Barker.

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