Kettalizing Dubai

 

The unveiling of the new pieces forms part of a dedicated drive to raise awareness of the Dubai showroom. A high-profile event was organised in association with the Spanish Embassy at the end of April, with the aim of introducing the facility, and the company, to Dubai’s design community. 

 

The new Urquiola and Wanders collections highlight Kettal’s commitment to working with the most influential designers in the world, Rosa Aznar, Kettal’s communications director, explained to Commercial Interior Design. “The designers that we work with are the very best. Every year we try and introduce the designers that are the most brilliant, at that moment, into the catalogue. Like Patricia Urquiola and Marcel Wanders.”

 

 

Taking pride of place in the showroom is Patricia Urquiola’s Maia collection (below), which features a hand-braided design with flower shapes, combined with a sturdy aluminium structure. It is offered in a range of fabrics, all designed by Urquiola, and is also now available in white. 

 

“This was a big jump for outdoor furniture. Only a few years ago, you could not imagine that outdoor furniture would look like this,” said Aznar. “Javier Mariscal, a well-known designer from Spain, has said that the Maia relaxed armchair is one of the most iconic, emblematic chairs on the market.”

 

Meanwhile, the Atmosphere collection of modular furniture by Marcel Wanders consists of an aluminium and porotex chassis that is resistant to extreme weather conditions. “It is extremely weather resistant. It can be used in Helsinki, where it is minus 40 degrees, and in the Gulf, where it is plus 40.”

 

The company is also keen to formally introduce its ‘Kettalize it!’ service to the region. The service allows buyers to fully customise their Kettal furniture by selecting from a range of colours and fabrics. A new online tool allows buyers to explore and implement the different options on the Kettal website.