Doka's Omer Khawaja said the Austrian firm held 40% of the KSA market
International formwork companies look set to battle it out for a share of the lucrative Saudi Arabian construction market, according to representatives at this year’s Saudi Build exhibition in Riyadh.
Two large international firms, the UK’s RMD Kwikform and Germany’s Paschal, recently set up Saudi operations and other companies in Dubai are said to have similar intentions.
RMD Kwikform Saudi Arabia’s general manager Brian Street said his company is looking to claim 30% of the market within three years. Meanwhile Paschal’s general sales manager Dieter Kaiser said they are aiming for a minimum share of 10% within three years.
Standing in their way will be Austrian firm Doka, which has operated out of Saudi Arabia since 1980 and has three offices across the Kingdom.
Doka’s head of marketing Omer Khawaja said they currently command a 40% share of the market; a share they are aiming to protect by rolling out an extensive program of training seminars to clients, consultants and graduates across Saudi Arabia this month.
“We don’t want to lose ground to the new players and are actually targeting a market share of 50% within two years,” said Khawaja.
“We have a very strong clientele in Saudi Arabia who value our services, our technical support and onsite support. The seminars help reinforce that message.”
Khawaja added that the seminars will also focus on educating the market on the benefits of using engineered formwork system solutions, rather than the simple traditional formwork most commonly used across the Kingdom.
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