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New Work Order

by Selina Denman on Nov 9, 2009

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The Nokia Siemens Networks office in Dubai has embraced modern working techniques.
The Nokia Siemens Networks office in Dubai has embraced modern working techniques.
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The cubicle has been banished for good. Modern office design revolves around employees coming together to collaborate in inspirational settings

With the onward march of technology, the way we work is constantly evolving – and office design trends are racing to keep up. Old-style space layouts involving large corner offices, heavy, industrial furniture and, dare we even say it, cubicles, are finally taking their leave, and the buzzwords today are collaboration, interaction and communication.

“While the principles of business remain the same, strategies and execution have changed dramatically, requiring office interiors, furniture and space plans to adapt accordingly,” Siddharth Peters, managing director, The Total Office, noted. “The concept of cubicles has long become a thing of the past, with collaboration and teamwork now dictating a lot of the office ‘lingo’. Psychology plays an important role too. With internal branding on furniture echoing the company vision, paint choices displaying corporate colours and the fit-out embracing CSR values, modern workspaces have more to offer organisations than ever before.”

No place like work…

As home lives have become compressed and working lives lengthened, one major design trend is that offices are evolving into cosy imitations of the home, filled with comfy sofas, ‘break-out’ zones and posh coffee machines, along with other domestic accoutrements.

“We see a lot of the materials and applications known from domestic environments being introduced to office furniture,” said Kaj Helstrand, design manager, Gemaco Interiors. “Soft seating is not only for waiting areas and lounges, but used in meeting spaces too.”

Another key trend is mobile working. Thanks to wireless technology, laptops and mobile phones, today’s employees are no longer required to be chained to a desk for eight hours a day, meaning that the practice of ‘hot-desking’, whereby employees share desk space, has become prevalent.

“Hot-desk scenarios were introduced based on studies showing that actual desk occupancy was rather low, and that sharing desk space made a lot of sense,” Helstrand explained. “Technology today allows tasks to be carried out away from the office and working from home is part of the global trend.”

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With actual desk space becoming smaller, modern office layout has much more room for what is termed as the ‘break-out’ area – spaces where employees can meet up to brainstorm, chat, collaborate and generally communicate with each other, in an informal setting.

“These areas are characterised by their relaxed atmosphere, encouraging the kind of spontaneous and informal communication that takes place at random places of encounter, such as in the cafeteria, at the water dispenser or in the common room,” explained Thomas Bene, board member, Bene.

Bene recently teamed up with British design studio, PearsonLloyd, to produce PARCS – a set of unconventional furniture pieces specifically created to fulfil the need for productive communication and informal exchange in the office. The various components can be flexibly combined and configured to create a large variety of working landscapes.

A change of mindset

But despite such advances in office design, there is still some way to go before this region fully catches up with global trends. Local office designers comment that in order for office interiors to adopt a more modern style of design, a major change in mindset from some of the region’s top decision makers would first be required.

Office spaces based on status and hierarchy, rather than interaction and collaboration, are still common in this part of the world, and the large corner office for the CEO is not an uncommon feature. “My advice for decision makers in the Middle East is that management should consider being part of the team in an open-plan work space,” said Gilbert A. Griño, marketing manager, Bafco. “Space should be managed as an asset, not as a reflection of authority.”

Another barrier to overcome is perceptions of mobile working. “In our opinion too many companies and managers still think that if you are away from your desk, you’re not working,” said Tom Lloyd of PearsonLloyd. “It takes an enlightened attitude, a sense of reality and progressivity to recognise that someone sitting on a sofa can also be creating value for the company”.

According to Helstrand, this progressive attitude is still largely lacking in the local market. “Mobile working and hot-desking makes sense in many directions,” he maintained. “One clear advantage is saving on transportation and fuel consumption, and, of course, it is environmentally friendly. However this seems to be a tendency that is lacking in the UAE market.”




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