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Green for life

by CW staff on Oct 13, 2009

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A clean environment invokes civic pride, inspiring future generations to be eco-responsible
A clean environment invokes civic pride, inspiring future generations to be eco-responsible

FM initiative

Imdaad, the facilities management division of Dubai World, has been spreading its environmental message through its Beati campaign. The initiative is a collaboration with Dubai Government’s Knowledge and Human Development Authority, and is aimed squarely at school children in the emirate through extra curricular eco-activities.

“It’s vital we tackle the issue of recycling,” says Mahmood Rasheed, executive director Imdaad.

“It’s a challenge to teach the older generation the importance of disposing of waste responsibly, which is why we are focusing on the next generation – school children. They are eager to learn and if we can educate them about the importance of environmental sustainability, and the fact it starts at home, we can look forward to a sustainable future.”

Initially Beati is targeting schools in Dubai, although there are plans to role it out across the UAE in stages.

The programme includes practical educational activities, quiz competitions and educatifilms on subjects related to the environment, with particular stress on managing waste.

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Future generations

The Environment Agency – Abu Dhabi (EAD) signed a four-year sponsorship agreement with BP in September to support the launch of its new Al Madaris Al Mustadama (Sustainable Schools) Initiative.

Through Al Madaris Al Mustadam, EAD will help schools in the emirate to carry out green audits and find ways to reduce their ecological footprint. Over the five year course of the scheme, schools will have moved from awareness to action through concrete results.

“Abu Dhabi is developing fast and this is impacting our environment. An environmentally aware society is an expected outcome that we share with the Abu Dhabi Executive Council,”
says HE Majid Al Mansouri, secretary general, EAD.

“We all want our future generation to become environmentally responsible citizens of the world. This initiative has become a reality thanks to the collaboration between Abu Dhabi Emirate’s Education Zones, Abu Dhabi Education Council and to the financial support from BP,” Al Mansouri points out.

“One of the keys to achieving environmental sustainability is through education,” says Fozeya Al Mahmoud, manager of Environmental Education Department, Environment Agency – Abu Dhabi (EAD). “This initiative will address the entire school including students, their parents, teachers and administrative officials, and is mandatory. Moreover, it is in line with best practice in environmental education globally.”

Moving forward, once the project is underway, EAD will link Al Madaris Al Mustadam with similar international initiatives to share experiences and share best practice.

Retrofitting participating schools with the latest energy and water saving technologies to help meet targets, will also be considered.

Jumeirah Beach Residence

No of Apts: 6,790
Hotels: 4/1,500 Rooms
(yet to be functional)
Retail: Approx 700,000 Sqft
Current Waste Collection: 18 - 20 Tons per day
Total Capacity of JBR: 50 Tons per day




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