Top 10 tips for construction firms in 2010

Expert advice for ensuring a successful 2010.

3. Grab some time in the spotlight

For obvious reasons, as the belt tightens during a tough economic climate, the budgets for certain departments are seen as unnecessary luxuries. Marketing is usually the first; however, the marketplace in full of giant brands who took their place at the top of the pile by spending wisely and bravely during poor economies and, therefore, increased their market share.
“Restructure your business and focus your marketing plans, so that you can last, and grow, through the recession. This means for some, becoming extremely creative in their marketing approach,” explains Landscape Success Systems president Jeffrey Scott.
“A down time is the perfect time to grow market share, by increasing your public exposure, through advertising, public relations, networking, events, etc. Now is the time that forward-thinking companies will grow share of mind and market share.”

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4. Have you considered off-site construction?

Initially viewed as a quirk or fad, off-site construction is here to stay and, with a huge amount of benefits – not the least of which are time and money savings – it could be the great innovation in construction in the next decade.
Off-site, pre-cast, pods…are you involved?
“High-rises and hotels are perfect, but they’re also ideal for big villa developments if the villas are based on a repeated template. In villas, the developer might choose a heavier wall, such as concrete, while lighter steel pods make high-rises and hotels much easier,” says Unipods sales and marketing director Mike Usher.
“If you’re physically building bathrooms and kitchens on-site, it leads to so much waste – both direct and indirect,” adds Othmar Wutscher, CEO of Al Rajhi Holding.
“Then there’s the quality control element – on-site simply can’t compare. Kitchens and bathrooms require so much interaction between all the professionals, no two constructed on-site will ever be the same.
“The quality of pods is always identical and exactly on spec.”