A rarity indeed

In the top ten most abused phrases in the design lexicon, ‘we’ve tried to incorporate local influences’ comes second only to ‘sustainability was of paramount importance’. Both sentiments are bandied about with reckless abandon, with little regard for their gravity.

In amongst all the posturing, two massively important issues are cheapened. Creating a contemporary Middle Eastern design language that is respectful of the region’s past, as well as its lofty ambitions for the future, is essential if this part of the world is going to retain its own distinct sense of character. And it’s no secret that creating sustainable design that is mindful of the environment, respectful of resources and able to withstand the test of time, is essential for long-term growth.

It is much easier to bury such sentiments in false protestations and half-hearted efforts than to invest the time and energy needed to make real progress. Which is why the project featured in this month’s regional case study is something of a rarity. Six Senses Hideaway Zighi Bay is an important example of how luxury and profitability can comfortably co-exist with environmental and social sensitivity.

The resort is constructed in traditional Omani style, with flat-beamed ceilings and date palm lattices for shutters, doors, partitions and roofs. Wooden furniture was created onsite by local craftsmen. Wherever possible, materials were sourced locally, and the hotel has taken great care to minimise both its carbon and water footprint.

With Six Senses proving that luxury and sustainability are not mutually exclusive, one wonders why there are so few examples of high-end, locally-inspired, environmentally-friendly hospitality projects around. It all comes down to a lack of knowledge, according to Tara Hammond, the resort’s environment & social responsibilities officer. “There is definitely a misjudgment that being environmentally-friendly will not reap profits, but this is mainly due to a lack of knowledge of what is available on the market, in terms of green technologies, and how giving back to communities will benefit you in the long run,” she explained.

“Furthermore, uncomplicated technology that can be integrated into design, such as low flush toilets, grey water irrigation or saline pools, are all bound to give you a high return on investment – the problem is people don’t know about it.”

Isn’t it time to get knowing?