Italian design to shine in Abu Dhabi

The event has already drawn great interest, says Francesco Alfonsi, the UAE-based Italian trade commissioner.

Abu Dhabi will host a three-day showcase of Italian design from March 4 to 6.

More than 35 designers and manufacturers representing the best in Italian interiors are scheduled to take part in the event, which is taking place at Emirates Palace. According to Francesco Alfonsi, the UAE-based Italian trade commissioner, the event has already drawn great interest from the region’s trade buyers, as well as design consultants and architects.

“Of course, we realise that Italy is synonymous with wonderful design. Indeed, to many, ‘Made in Italy’ represents innovation, elegance, superior craftsmanship and top-quality materials,” he said.

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The event will take the form of an ‘interactive living zone’, he continued. “We have created an interactive living zone across several themes, to give the real taste of a lifestyle experience. The zone cleverly uses a cross-section of fused concepts and products and is the result of a wonderful collaborative effort by participating companies.”

The concept was created by Italian architects Attilio Lapietra and Tiziana Burrini from ARTEX, the Centre for Artistic and Traditional Handicrafts of Tuscany.