Who's who: Introducing APID

Farida Kamber Al Awadhi.
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A look at the new board of directors of APID

Farida Kamber Al Awadhi
Managing director, Cinmar Design
President, APID

What is the importance of having an association such as APID?

The industry has developed without any monitoring of the quality of services or the ethics of the profession.

This is why we see intruders in the market trying to play the role of the professional interior designer. The act of their intrusion has left consumers exposed and has introduced unhealthy competition in the market. Therefore, it is imperative to have an association such as APID that aims to protect both professional interior designers and consumers.

Hazem el Khatib
Managing partner, Design Design
Vice president, APID

How will you make APID more relevant to the design community?

APID has emerged from the heart of the design community. A part of APID’s objectives is to identify and resolve the common problems that the industry faces. Furthermore, APID drives towards connecting its members and opening doors to new opportunities, nationally and regionally.

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Bashar Al Yawer
Managing director, Guideline Interiors
Director, APID

What will your new role entail?

I will try my best to present APID in all fields, as well as to governmental bodies, and worldwide. I decided to get involved because I believe that the interior design profession needs to have more integrity and competence.

Fernando Arteaga
Associate director, Hirsch Bedner Associates
Director, APID

What will your new role entail?

My role is to assist APID and all of its members in achieving their key objectives in the shortest term possible. Personally, I will use my international experience to incorporate elements that have proven to be successful in other countries, so we can have an association that embraces professionalism and has the credibility of a serious organisation. HBA is a founding member of APID and we believe that APID is the perfect platform to develop a successful dialogue between government, the private sector and international bodies.

Gary Lawton
CEO, United Design International
Director, APID

What will your new role entail?

In my new role, I hope I will be able to bring my experience of the industry to the table, in order to help define the future strategy of the organisation and to assist in developing existing members’ participation, in order to further establish APID in the design community.

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