Home / SPECIAL REPORTS / Six projects that didn't make it: Part II

Six projects that didn't make it: Part II

by CW Staff on Apr 7, 2010

AST Group planned to put Pele's name on a series of branded developments (Gabriel Lopes/AFP/Getty Images).

After the high level of interest in our recent feature ‘Six projects that didn’t make it’, Construction Week has delved back into the archives to bring you a follow up. Here, in no particular order, are six more projects that haven’t yet managed to see the light of day.

Pele Complex
In 2008, Dubai-based AST Group reported that it had won the rights to use the name of Pele, the football legend, on a series of branded developments.

The first project under the Pele brand name was scheduled to be a US $1 billion mixed-use Pele Complex. The development was pitched as a high end mixed-use project that would incorporate sports fields and open spaces.

Within ten years, AST planned to launch more than AED 10 billion worth of real estate projects around the region, all bearing the Pele name. Since the initial announcement, no further plans have been released.

Next: A Lost City

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