Swedish wall coverings company comes to UAE

Swedish wallpaper and wallcoverings company, ECO BoråsTapeter, has established its first presence in the UAE, with a ‘shop within a shop’ at Danube, Dubai Festival Centre. Here, customers can virtually simulate wallpaper designs, to create their ideal wallcovering solutions.

“We understand that there is demand for a fresh design brand such as ECO BoråsTapeter in the Middle East, as the offerings here are extremely limited – in terms of accessibility and international design,” said Lars Narfeldt, agent and distributor, ECO BoråsTapeter. “We are very proud to be able to offer this luxury Swedish design brand to the UAE market.”

The ‘ECO’ part of the brand offers young, trend-conscious designs, including exclusive flock wallpaper and bold wall murals. The range includes the award-winning London, which is the recipient of an Elle Decoration Design Award.

Being stocked in the UAE as part of the ECO range are Line, Velvet, Feeling, Design 2 and Design 3, as well as the Metallic collection.

By contrast, BoråsTapeter offers classic, contemporary wallpaper and is Sweden’s oldest and most popular brand of wallcovering. Being stocked in the UAE from the BoråsTapeter range are Artwork, Garden, Passion, New Classic and Plain Stripes.

“We are proud to be collaborating with ECO BoråsTapeter in bringing their renowned brand exclusively to the region, where customers can now purchase high-end wallpapers and other home interior products from their range of industry-leading offerings at our Danube Buildmart stores,” said Rizwan Sajan, chairman, Danube Building Materials.

“In line with our target to build a significant market for ECO BoråsTapeter in the UAE, we have dedicated an area within our Dubai Festival City outlet for the brand, wherein customers can consult with our design centre and virtually simulate wallpaper designs to find the perfect match for their requirements,” he added.

“This partnership underlines our aims to offer pioneering products, and we are confident that this brand will gather up a significant following in the local market as well as in the region, as we aim to introduce the brand across the Middle East.”

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