UAE-based Kanoo Group has gone into joint venture with German firm Wolffkran to sell its tower cranes in the region.
The new company, Wolffkran Arabia, began trading on 1 January 2007 in Abu Dhabi with plans to open additional offices in the Emirates to meet projected demand.
"The contract is an important milestone for Wolffkran in the Arabian market," said Dr Peter Schiefer, CEO, Wolfkkran.
"We're proud to have teamed up with the Kanoo Group, a partner with a broad and solid base in the Middle East and strong prospects for the future. We will be offering our 150 years of experience in crane building at the service of our clients in the UAE and across the region.
"Top-class engineering from German workshops and an excellent regional sales infrastructure amount to a perfect combination," he added.
Mishal Kanoo, deputy chairman, Kanoo Group, said: "We couldn't have wished for a better partner than Wolffkran.
"Wolff products have won official recognition as very efficient and extremely high quality tools. They perfectly complement our product portfolio in the crane sector. The sale and hire of the red Wolves are both very promising areas of business for the Kanoo Group."
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