Leminar aims for AED30m in rubber insulation sales

RWI GM Fareed Majeed and Leminar GM Pramodh Idicheria at the signing ceremony.

RELATED ARTICLES: RWI bags Saadiyat Island insulation contract | RWI to gear up exports to Iran | RWI grows 25%, expands Ajman factory

Leminar Air Conditioning Company LLC plans to secure AED30 million worth of sales in Gulf-O-Flex closed-cell rubber insulation in the UAE after clinching a distribution agreement with manufacturer Rubber World Industries (RWI).

In terms of the agreement, Leminar will be RWI’s exclusive distributor for HVAC applications in the UAE. It is one of the largest HVAC distribution and manufacturing companies in the region. The agreement was signed by RWI GM Fareed Majeed and Leminar GM Pramodh Idicheria.

“Our partnership with Leminar is a reflection of our vision to defy the downward pull of the recession and register growth in terms of both reach and revenues. With the solid foundation and strong backing of Leminar in terms of its distribution network in the UAE, we have full confidence our new distribution partner will be able to hit its sales target for this year,” said RWI chairman Abu Baker Shaikhani.

Story continues below

Advertisement

FEATURED COMMENT Please click here to comment on this article

“Amidst projections of a continuous rise in global demand for rubber products by 4% annually, to reach 26.5 million metric tons by 2011, we have also outlined a production run of over 2 000 containers this year. We are also positive that this will mark a year of growth for both RWI and Leminar, as we collaborate to supply the best closed-cell rubber insulation products to UAE customers.”

The partnership with Leminar is aimed at further entrenching its position as the leading provider of closed-cell rubber insulation in the UAE, given that it accounts for 56% of the Middle East rubber insulation market share, supplying the majority of the region’s requirements for rubber insulation pipes, sheets and other rubber-derived products.

Among the latest developments where the company’s insulation products have been utilised are the Al Raha Beach development, Saadiyat Island and Yas Island in Abu Dhabi. In addition to expanding its distribution network, the company is also planning to increase its current production capacity, including an AED30 million expansion to be able to hit its production target of 3 600 containers a year by 2013.

Leminar was established in the UAE in 1989. Today, the company operates from four local offices and maintains nine showrooms across the UAE and Qatar. In addition to distributing high-quality HVAC products, the company also manufactures rectangular and spiral HVAC ducting, maintaining four manufacturing plants, which have obtained certifications such as ISO 9001, AHRI (ARI) and various industry awards.