Top Interior Designs: Retail

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Location: Debaj Couture
Design: Inoui Designs

Bahrain-based Inoui Designs was faced with a rather singular task when it was asked to create a retail space for local design brand, Debaj Couture.

“Our challenge was to convert a run-down, abandoned town house into a modern haute couture retail venue where fashion and design meet,” explained Inoui’s Dinan Salaheddine.

Covering a total of 260m², the interior is split into two distinct sections. One is dedicated to ‘casual’ pieces that anybody can access, and the other is dedicated to the more exclusive, ‘couture’ collections.

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“In this section the pieces are treated as jewels and displayed with a spirit of mystery where only exclusive customers can view them, providing them with a special, VIP service. This is to enhance curiosity and encourage interest,” said Salaheddine.

The overall design scheme has a distinctly Arabian feel, infused with a high-fashion edge. An indoor catwalk dominates, and comes complete with professional lighting and a live projection feed. This is complemented by a striking colour scheme. “The palette chosen was a contrast of black and white, with a dominating touch of ‘Royal Magenta’ patterns – the perfect background to ensure that the attire on display was not overpowered.

“Going to the exterior, we stripped the old house from its current features by taking it back to its basic concrete finish. A zen-styled garden area can be converted into an outdoor fashion event venue with the availability of a suspended catwalk that extends from the indoors,” Salaheddine detailed.

Flanked by water features, the outdoor catwalk is a striking addition to the overall design scheme.

“Having an outdoor elevated podium for grand fashion shows, with the building as the backdrop to those events, is an innovative and original feature of this design,” Salaheddine said.

Next page: Gina Shoes and Caulder Moore