Bouroullec brothers present their latest creation

The new collection features 85 elements.

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Axor, the designer arm of Hansgrohe, celebrated the Middle East launch of its latest collection, Axor Bouroullec, in Istanbul last week.

The new collection was created in partnership with celebrated design duo, Erwan and Ronan Bouroullec. It is characterised by its versatility, with a total of 85 elements that can be configured in countless different ways.

“The advantage of the open system is that we force people to ask themselves what they really want. This collection is going to be a catalyser of dialogue,” noted Philippe Grohe, head of the Axor brand. “No longer do mixers only have to be placed in the centre of the rear rim of the washbasin.”

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Instead, fittings can be freely arranged almost anywhere within the washing area – on the integrated shelves, in front or next to the wash basin, or on the wall. The wide, sturdy, white shelves play a central role in the collection, forming a consistent element in terms of design, functionality, serviceability and convenience. Smooth, simple, organic shapes make this a simple, warm and intuitive bathroom solution.

“For us, we were really focused on the question of how to find a language that would bring quality to every element of the collection, without needing to reinvent the idea every time,” said Erwan Bouroullec.

“Because of this, during the development, I think we probably designed three or four full collections but we kept having to change direction because we realised that some elements were strong and some were very weak.

“It is really difficult to find a DNA that you can apply across an entire collection. Also, we were really obsessed with the idea that it should be designed well, with beautiful lines, but on the other hand we really wanted it to be quite sensual and warm. Design is sometimes too cold. And especially in the bathroom, where your body is exposed, we didn’t want to create a cold atmosphere.”