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Desso is launching AirMaster, a next-generation carpet that improves indoor air quality, across the Middle East.
The new carpet will be particularly welcomed by the world’s estimated 300 million asthma sufferers, who are most at risk from poor indoor air quality. The World Health Organisation estimates that, in 2005 alone, some 250,000 people died from asthma worldwide. It remains the most common chronic disease in children, and its incidence is increasing.
The Dubai Health Authority this year announced that it intends to transform the UAE into a leader in respiratory care, in light of recent research that showed the UAE to have one of the highest rates of asthma in the world, with a 13% diagnosis rate.
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AirMaster is primarily aimed at offices, hospitals, schools and other public buildings, and offers important health benefits by significantly reducing the amount of dust and particulate matter floating in the air. AirMaster reduces the incidence of potentially harmful allergy-producing particles by safely trapping and immobilising them.
Independent tests have confirmed that AirMaster is eight times more effective in capturing and retaining fine dust than hard flooring – and four times more effective than standard carpeting.
Independent tests also found that AirMaster released 80% of trapped dust during vacuum cleaning, a 16% improvement compared to standard carpet, and is therefore better able to restore its dust-trapping capability
“AirMaster is a significant step forward from standard carpet in improving interior air quality, and will be welcomed throughout the region and internationally,” said Andre Dulka, regional manager, Middle East and North Africa, Desso.
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