LG takes pole position with 35% market share

LG's front loaders are the top-selling product in this market.

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LG Electronics is the number one supplier of front loader washing machines in the UAE, with 35% market share.

This compares to 12% market share for LG’S nearest competitor in this segment.

With 2009 revenues of $24 million, LG’s front loaders are the top-selling product in this market. Overseas, LG is also a leader in this category in major markets such as the USA, Brazil, Singapore, Kazakhstan and Saudi Arabia. In the USA, LG’s front-loaders have ranked number one for thirteen consecutive quarters.

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Innovation is at the core of LG’s success. It was one of the first appliance companies to include steam technology and allergy care to wash out allergens without harming fabrics. LG’s premium Steam Washing Machines combine attractive design with a direct drive motor to reduce vibrations and noise whilst conserving power.

“LG’s continuous success is the result of our ongoing effort to upgrade consumers’ lives with innovations that really improve quality of life,” said H.S.Paik, president of LG Electronics Gulf.

“Our operation in the UAE is a key component of our global strategy to expand our offering of the most environmentally-friendly and durable washing machines, such as the LG steam washer.”