Premier Inn to build 200 room hotel in Qatar

Premier Inn hopes to repeat the popularity of its hotels in Dubai to Doha. Image: Whitbread plc.

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Dohaland and Premier Inn is to build a 200 room hotel in Qatar as part of a joint venture between the two firms.

The UK-owned budget accommodation firm, inked a deal with Dohaland, a subsidiary of Qatar Foundation for Education, Science and Community Development, to develop the new hotel at Education City, an area at the outskirts of Doha which is the home of some of the leading educational institutes in the world.

The Joint Venture shall be administered by Dohaland Hospitality, which is charged with unique hotel brands to Qatar in an effort to promote the country’s tourism and hospitality industry.

The 200 room hotel is the first project announced under the Joint Venture Agreement.

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Mr. Abdul Aziz Al-Emadi, CEO of Dohaland Hospitality said, “We are delighted to be bringing the Premier Inn brand to Qatar. We believe there is current need in the market for quality budget hotels in Doha, our partnership with a globally recognised brand such as Premier Inn will address this segment in the market.

“Our long term strategy at Dohaland Hospitality is to provide a diversified offering and cater to different segments without compromising the quality of the product or experience. We expect to be in a position to announce further additions to ever growing Dohaland Hospitality portfolio in the near future.”

Premier Inn, which is owned by one of the UK’s oldest companies Whitbread plc, is the largest hotel group in the UK with almost 600 hotels.

The company already has three hotels in Dubai, and there are two more under development in Abu Dhabi. The company also opened its first hotel in India last year.