UAE construction firm launches UK branch

Fahad Sattar Dero, CEO, Sweet Homes Holdings.

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A UAE property developer and contracting group announced its expansion into the UK this week with the launch of a British subsidiary.

Currently managing and building real estate across UAE, but particularly in Dubai and Ajman, Sweet Homes Group (SHG) is keen to make its mark in Europe where it plans follow up a number of valuable investment and construction opportunities.

Group CEO Fahad Sattar Dero said: “Following the success we have seen in our operations in Dubai and in Ajman, where we have successfully achieved milestone targets in property sales, new property launches, green technology adoption, adherence to legal and safety measures, and offering of attractive schemes with other incentives and benefits, we have made a decision to foray into Europe with the establishment of our newest subsidiary company.”

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Leveraging the group’s expertise in general engineering and contracting, general trading, real estate brokerage, leasing and marketing, Sweet Homes Builders & Contractor Ltd UK is set to play a crucial role in the group’s expansion.

As well as meeting the demands of the firm’s London-based clients, it will also act as a springboard, strengthening the umbrella organisation’s network for developing contracting activities across the rest of the European market.

Dero added: “Our goal is to reach and offer clients, investors and end-users based in the United Kingdom & Europe all our vital services, which will be carried out based on the standard of excellence we followed and continue to follow for all our projects, and using the latest technological advancements to ensure efficiency.”

Headquartered in Dubai, Sweet Homes Group is currently comprised of seven companies – Sweet Homes Holding, Sweet Homes General Trading, Sweet Homes General Contracting, Sweet Homes Real Estate, Sweet Homes Media Communications and ASD Engineering Consultants, and now Sweet Homes Builders & Contractors Ltd UK.

Established only this year, the group has already expanded its operations significantly across the UAE by building projects that meet the rather specific demands of today’s real estate market in the region.

To date, the Sweet Homes Group has been involved in the construction of projects such as Al Nuaimiya Towers, Al Khor Towers and Falcon Residential & Office Towers in Ajman, as well as the England cluster in International City in Dubai, ‘The Corniche Tower’, the Rainbow Towers, and the landmark Ajman Uptown community development in Emirates Road.