IHG, Dubai's Aleph Hospitality to open 26 hotels in Mena by 2035
Through a partnership with Aleph Hospitality, the group will expand from nine to 35 hotels across the Mena region by 2025
Global hotel chain, Intercontinental Hotels Group (IHG) is set to expand its footprint in Africa to develop 10 franchise properties across the continent, including in Morocco and Algeria as part of a partnership with Dubai-based hotel management firm, Aleph Hospitality.
The agreement between the two companies was signed at the Africa Hotel Investment Forum in Addis Ababa, Ethiopia and is part of IHG’s strategy to accelerate growth across Middle East and Africa region, in line with its plans to expand its hotel portfolio from nine to 35 hotels by 2025.
Commenting on the agreement, IHG’s managing director for India, the Middle East and Africa, Pascal Gauvin, said: “Key markets across Africa continue to see solid growth in tourism key performance indicators and we remain optimistic of the long-term potential for the hospitality sector.
He added: “The increasing number of international guests will drive a surge in demand for world-class accommodation and these new properties will cater to the needs of travellers looking for high-quality hospitality experiences.”